Cookie Consent Banner Analytics

You start your day and have lost 30% of your traffic and conversions; direct traffic is skyrocketing, the bounce rate is going up dramatically, and pave views per session are going down. Is it familiar?

This document is for marketers that want to track what is happening with their cookie consent banner.

You'll find how to set up your Google Tag Manager (GTM) + WebAnalytics Solution (in this PDF, we work with SEAL Metrics) .

The cookie consent banner is part of our website that already has more interactions, but it is also the wall separating our users (data) from us. This is why it’s so important to track the behavior of our users with our cookie consent banner; by understanding how users interact with it, we’ll be able to understand what kind of data we have to analyze.

You'll learn the following:

1. Create a trigger in GTM to track each impression of your cookie consent banner.
2. Create triggers in GTM to track each interaction of your cookie consent banner.
3. Create tags to track impressions and interaction of your cookie consent banner.
4. How to calculate exactly how many visits you are not tracking.
5. Cookie Consent Interaction Data per Sources, Campaigns, Devices, Operating Systems.